- March 5, 2026
- Posted by: Tribe21
- Category:
| JOB DESCRIPTION
Supervisor – Sales and Marketing Sales & Business Development | Reports to: Area Sales Manager / Regional Sales Manager | As per assignment / Field-based |
| ROLE OVERVIEW
The Sales Supervisor is responsible for leading and managing a team of Sales Executives/Representatives to achieve sales, marketing and promotion targets across an assigned territory. This role requires strong leadership, field presence, and the ability to drive revenue through team performance, channel management, and customer relationship building. |
| Employment Type | Full-Time |
| Level | Supervisor – Level 1 / Level 2 |
| Experience | 1 – 3 Years in a supervisory role |
| Education | Graduate in any discipline; MBA/PGDM (Sales/Marketing) preferred |
KEY RESPONSIBILITIES
▸ Lead, supervise, and motivate a team of Sales Executives to achieve individual and collective sales, marketing and promotional targets.
▸ Plan and allocate daily/weekly sales routes and call plans for team members.
▸ Conduct regular field visits with team members to provide on-the-job coaching, mentoring, and performance feedback.
▸ Monitor daily sales reports, order booking, and market coverage; report deviations to the Area Sales Manager.
▸ Identify, develop, and maintain relationships with key distributors, dealers, and retail outlets within the territory.
▸ Ensure full product range availability, correct pricing, visibility, and display at trade channels.
▸ Gather and report competitive intelligence including pricing, new launches, promotions, and market share data.
▸ Handle customer complaints and escalations at the distributor/retail level promptly and professionally.
▸ Assist in conducting product training, promotional events, and product launches in the territory.
▸ Ensure team adherence to company policies, reporting formats, and ethical standards.
▸ Manage secondary sales data, claim processing, and scheme communication to the trade.
KEY PERFORMANCE INDICATORS (KPIS)
▸ Achievement of primary and secondary sales targets (monthly/quarterly).
▸ Territory coverage percentage versus plan.
▸ New outlet/distributor addition targets.
▸ Team attrition and attendance management.
▸ Market share growth in assigned territory.
SKILLS & COMPETENCIES
▸ Proven ability to lead, coach, and develop a sales team.
▸ Strong knowledge of FMCG/retail/distribution trade channels.
▸ Excellent negotiation, persuasion, and relationship management skills.
▸ Proficiency in MIS reporting and sales tracking tools.
▸ Self-driven, target-oriented, and resilient under pressure.
▸ Valid driving licence and willingness to travel extensively within the territory.