Education Admission Counselor – 3

KEY RESPONSIBILITIES – STUDENT COUNSELLING & ADMISSIONS

▸  Serve as the first point of contact for all prospective student enquiries received through walk-ins, phone calls, emails, WhatsApp, social media, and digital campaigns.

▸  Conduct structured one-on-one counselling sessions — in person and virtually — to understand each student’s academic background, career aspirations, financial considerations, and personal goals.

▸  Provide accurate, comprehensive, and unbiased information on available programmes, course structures, fee plans, scholarships, career outcomes, and campus facilities.

▸  Guide students through the complete admissions process: application submission, document verification, entrance tests, merit evaluation, and offer letter issuance.

▸  Follow up proactively with all leads in the admissions pipeline at every stage — from initial enquiry to final seat confirmation — using CRM tools and structured follow-up schedules.

▸  Convert prospective leads into confirmed enrolments by addressing objections, clarifying doubts, and reinforcing the value of the institution’s programmes.

▸  Coordinate with the academic team to schedule campus tours, demo classes, orientation sessions, and interaction with faculty for interested students.

▸  Assist students in completing scholarship and financial aid applications; liaise with the finance team for fee structure clarifications and payment plan options.

▸  Maintain complete and accurate records of all student interactions, counselling notes, application status, and enrolment data in the CRM system.

▸  Achieve monthly, termly, and annual enrolment targets as defined by the Admissions Manager or Centre Head.

KEY RESPONSIBILITIES – PARENT & STAKEHOLDER ENGAGEMENT

▸  Engage parents and guardians as key decision influencers; address their concerns regarding academic quality, placements, safety, infrastructure, and return on investment.

▸  Organise and participate in parent information sessions, open-house events, education fairs, school visits, and community outreach programmes.

▸  Build and maintain long-term relationships with school principals, teachers, and career counsellors to create a steady pipeline of student referrals.

▸  Collaborate with the marketing team to provide ground-level feedback on student and parent concerns to improve campaign messaging and targeting.

▸  Represent the institution professionally at external events including education expos, career fairs, and school/college engagement programmes.

KEY RESPONSIBILITIES – REPORTING & PROCESS COMPLIANCE

▸  Maintain a daily call log, walk-in register, and enquiry tracker; submit accurate daily, weekly, and monthly MIS reports to the Admissions Manager.

▸  Monitor and report on lead source performance — walk-ins, digital, referrals, events — to enable data-driven admissions strategy.

▸  Ensure all admissions documentation is complete, accurate, and compliant with institutional and regulatory requirements.

▸  Adhere to ethical counselling practices; never misrepresent programme details, placement statistics, or institutional affiliations.

▸  Participate in regular team briefings, product knowledge sessions, and training programmes conducted by the institution.

▸  Identify and escalate student concerns, refund requests, or post-admission grievances to the appropriate internal team in a timely manner.

KEY PERFORMANCE INDICATORS (KPIS)

▸  Number of confirmed enrolments per month / term versus target.

▸  Lead-to-enrolment conversion rate (overall and by channel).

▸  Number of counselling sessions conducted (walk-in, virtual, telephonic).

▸  Average response time to new enquiries (target: within 1 hour).

▸  Follow-up completion rate — percentage of leads followed up as per schedule.

▸  Revenue generated through fee collections attributable to individual counsellor.

▸  Student satisfaction score post-counselling session.

▸  Referral enrolments generated through existing students and parent network.

SKILLS & COMPETENCIES

▸  Exceptional interpersonal and active listening skills; ability to build instant rapport with students and parents from diverse socio-economic backgrounds.

▸  Strong verbal and written communication skills in English, Hindi, and Urdu/Kashmiri (as applicable to region).

▸  Consultative counselling ability — needs-based approach rather than a hard-sell attitude.

▸  In-depth knowledge of the education sector: courses, entrance exams (JEE, NEET, CUET, IELTS, GMAT, etc.), career pathways, and higher education landscape in India and abroad.

▸  Target-driven with the discipline to manage a high-volume lead pipeline without compromising quality of engagement.

▸  Proficiency in CRM systems, MS Office (Excel, Word, PowerPoint), and communication platforms (WhatsApp Business, Zoom, Google Meet).

▸  High degree of empathy, patience, and emotional intelligence — particularly when dealing with anxious students or indecisive parents.

▸  Ability to handle rejection gracefully and maintain consistent follow-up without being intrusive.

▸  Strong organisational skills with the ability to manage multiple leads across various stages of the admissions funnel simultaneously.

▸  Knowledge of NAAC, UGC, AICTE, or other regulatory frameworks governing higher education in India is an added advantage.

BEHAVIOURAL ATTRIBUTES & VALUES